Quitting Smoking

Before we begin, if you want a full breakdown of the smoking cessation program including how and why hypnosis works, read chapter two to chapter five. If you just want the basics of what I do and what you'll need when you walk in, read chapter one and chapters six through eight.


Chapter 1: What it Takes to Quit
Chapter 2: Three Secrets to Quitting
Chapter 3: How Hypnosis Works
Chapter 4: Our Three Hypnosis Programs: Breathing, Social Pressure, and Detachment
Chapter 5: Your Homework, or the Three Behavioral Elements
Chapter 6: Putting it All Together
Chapter 7: Deciding When To Quit
Chapter 8: Setting Up an Appointment & What to Bring to Your Appointment

Chapter 1: What it Takes to Quit

I've spent a few years now as a hypnotherapist working with smokers and ex-smokers as well as tracing their progress as a psychologist. In the final analysis, I've found one key criteria that best predicts success with smoking cessation (a fancy term for quitting smoking). For people who come in to quit smoking, those who want to quit for their own personal reasons are the ones who are likely to remain non-smokers when I make that follow-up phone call three and six months later.

Before you schedule the appointment, know your own personal reasons to quit.

It's not how long a person's been smoking and it's not how "suggestible" a person is (we cover hypnosis in chapter three). It's all about the importance the person places in getting over the smoking habit. If a person is pressured into seeing me by either their spouse, significant other, or doctor but has no personal reason to quit, I won't see that person; It'd just be a waste of our time.

Now, don't get me wrong, a person can be torn: many reasons to quit, many reasons to keep smoking. So long as those reasons to quit are strong, personal, and emotional. As you'll soon see, when it comes to hypnosis, emotions are essential to the process.

So before we move onto chapter two, stop for a moment and check that your reasons to quit smoking are your own and not from someone else. Make sure that you're not here simply on behalf of a boss, a friend, or a family member. It just won't work for you unless you have some internal motivation. On the other hand if you really want to quit smoking and at least some of those reasons are your own person reasons (e.g. the good kind: I want to save money, I want to live longer, I don't want to smell like my grandmother), you're all set.

Chapter 2: The Three Secrets of Quitting Smoking

Any smoking cessation program I offer, whether it's for a group in a classroom or one-on-one always starts off with a lecture. This chapter is the first part of the lecture: The Three Secrets of the Successful Ex-Smoker. You can of course quit smoking without having these secrets, but I believe they help lay the foundation for the successful use of hypnotherapy to make quitting smoking much easier. Many people tell me that hearing these secrets was far more fascinating for them than the actual hypnosis, which they say is actually quite anti-climatic! So on to the first secret:

Secret #1: The Smoking Addiction is About 95% Psychological

I know this is a hard sell but let me make the case. I often hear the statement: "quitting smoking is harder than quitting heroin." Is this statement true or false? The answer is: it depends on your perspective. From the medical perspective, the case could be made that, indeed, curbing nicotine addiction is harder than heroin addiction. After all, when a patient comes in with a heroin addition, a doctor can prescribe methadone, which is essentially a substitute for heroin without the sudden intense rush and thus, less after-effects. A person can take methadone after being addicted to heroin and have pretty much a fairly functional life. The success rates with methadone replacement are good: about 80 percent.

Is quitting heroin more difficult that quitting smoking? The answer is it depends.

When we look at nicotine replacement therapy, the figures aren't so good. Success rates of nicotine replacement therapy (NRT) alone are actually quite dismal: just about 15 percent, which is just slightly above the placebo level. Keep in mind I don't in any way discourage NRT; I discuss the role NRT can have in the smoking cessation process in a later chapter. As such, you could make the case it's easier to get over heroin than nicotine. Looks kind of depressing, right?

I would argue, however, that it's not that nicotine is more addictive but rather, a different type of addiction. Imagine a person (or yourself) going through nicotine withdrawal. You've just gone cold turkey and now it's been a few days (or perhaps, hours) since your last cigarette. What would you feel? Irritable? Agitated? Anxious? Now, think about a person going through withdrawal from either heroin, or cocaine, or an alcoholic who abruptly quit drinking. What are their symptoms? Well, typically, nausea, sweating, seizures, hallucinations, and intense vomiting. Often, he or she will have to be hospitalized. An alcoholic who suddenly quits will sometimes die from alcohol withdrawal. Looking back on smoking withdrawal, it's certainly unpleasant but have you ever heard of a person who quit smoking who then experienced nausea? Or seizures? Or even sweating? Have you ever heard in your life a person who quit smoking who then had to be hospitalized?

Notice how the withdrawal symptoms of cocaine, heroin, and alcohol are mostly physical and the withdrawal symptoms of nicotine are mostly psychological. In fact, the few arguably physical attributes of nicotine withdrawal often vanish 2-3 days after the last cigarette. Research has shown that nicotine is often completely flushed out of the body within this time frame. Drug replacement strategies, which often work wonders for the so-called "hard drugs" doesn't work very well for smokers. This all points to a crucial psychological component of nicotine addiction. Therefore, to quit smoking, a psychological approach is critical as a main component with drug replacement as a helpful supplement. The bad news is that without a psychological approach, a nicotine habit would be harder to break than a heroin habit. But with a psychological approach, quitting nicotine can be a somewhat easy process, far easier than quitting heroin.

Nicotine is mostly a psychological addiction. Therefore, a psychological approach is needed.

When we consider the dearth of physical symptoms for ex-smokers and the importance of behavioral modification for quitting smoking (i.e. hypnotherapy) that's found in medical/psychological journals, it's quite reasonable to assert that smoking is indeed a psychological issue requiring a psychological approach.

Secret #2: What's Psychologically Addictive isn't just the Nicotine

So we see that smoking is mostly a psychological addiction. But what makes it such a strong psychological addiction in the first place? I would argue that what's actually so psychologically addictive about smoking is not the nicotine or the habit but something else. Let's first rule out the first two before figuring out what this third "something else" really is.

Scientists classify drugs into three groups: stimulants, depressants, and hallucinogen. Cocaine is a major stimulant. Alcohol is a well known depressant. Need it be said that marijuana is a hallucinogen? So in which of these categories do we find nicotine? Stop reading, think about what your answer would be -- if you already know the answer, imagine you didn't and you had to guess.

The answer... is a stimulant. But if you're like many people and most smokers unfamiliar with the pharmacological effects of nicotine, you'd probably guess it's a depressant. Why? Well, most people who do smoke generally smoke to relax. When you reflect upon your own experience with smoking, you might consider that you first realized you were addicted when you felt anxious and needed something to calm down . In fact, what often kills any attempts to quit smoking is when the shit hits the fan, all hell breaks lose, and a person needs to relax. The he or she thinks that the only way to relax is with a cigarette. That's when the addiction hits home.

But this doesn't make any sense. Why are people taking a stimulant to calm down? Would a person take cocaine or caffeine to relax after a long day at work? Not likely. There is something relaxing about smoking, but it's not the nicotine part.

The key to quitting smoking is to know what's relaxing about smoking, and it's not the nicotine!

Often I'll hear, "it's the habit" or something about an oral fixation. Yet virtually every, a person who carries around a cigarette and goes through the motions of smoking without actually lighting up still desires that lit up cigarette. You can try it for yourself: carry around a cigarette without lighting it up and go through the motions -- you'll find it's not any more relaxing. Something is missing.

So we have this paradox: people smoke to relax, while the active ingredient of cigarettes, nicotine, is a stimulant. Following the habit of smoking is a wash: it's neither a stimulant nor a relaxant. What's so relaxing about smoking?

Think of the one body function you do while you relax. When you look at a person, how do you know that he or she is relaxing? When you hold a child in your arms, what's the tall-tale signal that that kid is starting to relax? Need another hint? It's one of only two body functions that can be controlled either by the conscious or the sub-conscious (the other is blinking). Give up?

Breathing. Consider that every time you take a puff from a cigarette, you're taking a nice deep breath. Let's say every cigarette you smoke you take 15 puffs or drags. Well, that's 15 nice, deep breaths in about five minutes. Pretty relaxing! In fact it's that instant stimulus from the nicotine followed by the relaxation from the breathing that offers that addictive kick. To further clarify this point let's do some quick math followed by an imagination exercise and then my personal favorite, psychological behavioral pattern analysis! It's graduate school all over again! But it'll be well worth it to illustrate the point.

Let's say your typical smoker smokes a pack a day. That's 20 cigarettes. Let's say this smoker takes about 15 drags from each cigarette. That's 15*20 = 300 drags a day. And these drags aren't little sips of air but actually large gulps of air as the smoker sucks in all that cigarette smoke. Next time you see a smoker, observe how much he or she actually breathes in. It's actually quite impressive. The air flows in, is kept in the lungs, and is slowly exhaled. This process can take anywhere from 8 to 13 seconds. Now imagine taking three hundred of those deep breaths in one sitting. If it takes 10 seconds and we multiply that by 300 before dividing by 60 to get minutes, we find that from one pack of cigarettes we get 50 minutes worth of deep breathing. That's one hell of a relaxation session!

Each smoker is used to an hour long deep breathing relaxation session spread out at exactly the most stressful times of the day!

Through my hypnosis training, my graduate school training, and the pre-doc/post-docs, I've learned about quite a few different types of therapies. Arguably, one of the more effective types of therapy is to simply have the patient come in, sit in a comfortable chair, breathe deeply, and talk (complain) about life and its dramas. The therapist need only say "uh-huh" and "remember to breath deeply." After only a few minutes the patient feels better and after 30 minutes to an hour, like a huge weight has been lifted.

Next, let's imagine two smokers at work; we'll name them Erica and Charley. Today, Erica takes her smoking break after a particularly bad phone call from an irate customer. She goes outside where she'll typically sit and smoke with her friends and trade horror stories of angry customers and generally discuss the drama of their lives. As she complains, she takes a drag -- a deep breath. As her friend and co-worker tells her to not worry too much, Erica will take another deep drag.

Charley works at home. Since we're in L.A., Charley reads scripts and determines which ones are good and which ones aren't. After he reads one script that could go either way, he smokes out on the patio to make up his mind. He goes into his metaphoric cave where it's just him. And he breathes deeply while he contemplates not just the script but what he did this morning and what he has to do this afternoon.

Personality psychologists might label Erica an extravert and Charley an introvert. Both smokers have different rituals to relax but they both involve that process of deep breathing and deep dissociation. "Dissociation" in this context is separating oneself from the problem in order to gain perspective and decide the next step. The only real difference is this process is that Erica recharges by being with friends and Charley, by being by himself.

Of course, you don't need to smoke to complete these rituals. For example, I'm more like Charley. After an important meeting or right before a series of patients, I'll go into my little cave and plan out my next step. If you spied on me, you'd see that I'd be naturally breathing deeply, deeper than usual, though I wouldn't notice. But if you look at smokers and compare them to non-smokers, you'll notice that when smokers smoke, they are much more likely to breathe deeply. When they don't smoke, they are much less likely to breath deeply, compared to non-smokers. (side note: I was actually going to study this formally for my doctoral thesis, but the methodological qualms were simply too great. I'd have to attach an O2 reader to a participants finger for a few days and instruct him or her to just "breathe normally.") Next time you see a smoker grab a pack of cigarettes, you'll notice the smoker start to breathe deeply before the pack is even opened.

So we see here the importance of breathing and environment on the relaxation process. It's actually so great that even though nicotine is a stimulant, the end result is deep relaxation.

Breathing and "getting away from it all" ultimately create that relaxation that people seem to attribute completely to nicotine.

To understand how this relates to smoking or, rather, quitting smoking, let's go back to Erica and Charley. Let's say they both quit cold turkey on Monday. Things seem to go smoothly until their first lousy day at work, the very next day on Tuesday. Erica's boss yells at her and Charley just got news of an up-coming writers strike.

Erica's instincts are to start breathing deeply and get away from it all. Retreat! Regroup! Of course, Erica doesn't hear this. All she hears is: "Start Smoking"!

How did this all come about? We can explain this all quite well with something us behaviorists call a behavioral chain. Don't worry-- I'll keep the psychobabble to a bare minimum!

Behavioral psychology started with Pavlov and his dog. Every time Pavlov offered his dog food, he would ring a bell. After a short amount of time, ringing the bell would produce Pavlov, who would salivate in anticipation of the food.

So at first we have the unconditioned stimulus-- the food. And the unconditioned response-- salivating.

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The bell is a conditioned stimulus -- "conditioned" meaning it had to be taught. The bell was paired with the unconditioned stimulus (the food) so much that the bell itself started to produce the unconditioned response -- salivating.

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It's the same with humans. When we look at Erica, before she started to smoke, she would talk with her friends and naturally breathe deeply. Even if she had a friend who smoked right next to her, she would naturally relax by being with friends and breathing deeply.

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Once she started to smoke, she started to pair smoking with breathing and being with friends so much that she started to associate smoking with those forms of relaxation. And now whenever she thinks of needing to relax she thinks of smoking.

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Just as Pavlov's dog symbolizes the bell as food, Erica (and Charley) symbolizes smoking as relaxation.

Secret #3: There's no such thing as self-sabotage.

This is a motto I use not just for smoking cessation but for essentially any form of anxiety treatment. Imagine yourself the CEO of a company. The company is your body and mind. Each worker has a special function: digestion of food, dilation of eyes, hearing a sound. You, the CEO, is your conscious. Your workers represent your sub-conscious. Of these workers, you have a whole "security" department whose sole purpose is to keep you stable and out of harms way. If, while hiking, you see a mountain lion, these guys are the ones you make you feel panic. If you haven't eaten for a while, these guys let you know you need to start looking for your next meal.

Just like you need to eat, you also need to relax. So when you start to feel anxiety these guys in the security department look at their notes and see "Smoking = Relaxation." So they produce an urge to smoke.

Your body may end up creating a smoking craving, simply for that chance to breath deeply and escape.

Now, are these guys out to get you? No. Are they there to sabotage your efforts? No. They simply believe that the best way to relax is through smoking. At the end of the day, they don't even care that much about smoking. After all, if you could push a button called "relaxation," such that every time you felt negative or anxious you could push that button and instantly feel fine, would you have any problems quitting smoking?

The good news is that you were certainly able to relax before you started smoking and, really, the nicotine itself is actually a stimulant, so it can be taken right out of the equation. In fact, if you take the time to breathe deeply and give yourself decompression time, you really don't need cigarettes at all to relax. Once your sub-conscious realizes this, the cravings for cigarettes diminish. We can teach your sub-conscious this secret through both hypnosis (see chapter 4) and through behavioral change (see chapter 5). But before we do that, let's explore hypnosis: what it is and what it isn't.

Chapter 3: How Hypnosis Works

One of the perks of being a hypnotist is that it's always a good conversation starter. It's one of those occupations like a medical doctor, flight attendant, or car salesman that everyone takes an interest in. Invariably, the conversation either ventures towards "I can't be hypnotized" or "you're not going to hypnotize me, are you?" Maybe it's Hollywood, or all the stage hypnosis performances, or maybe it's just our human nature that we all have the concept of a mystic with special powers when we think of a hypnotist.

Sorry to disappoint, but the hypnotist or hypnotherapist has no special powers. Believe me, no one was more disappointed to learn this then I was! When you think about the position of a hypnotist in our society, it's pretty clear that there's nothing incredibly mystic or powerful about what we do. After all, if I could make a person do what I wanted exactly when I wanted it, against that person's will, would I be here typing this now? I'd probably be relaxing in a mansion on my own private island or working through the government bureaucracy to figure out if we really did make contact with aliens, or at least figure out just what the hell that black smoke is on "Lost." As it stands, I'm like every other red-blooded blue state American out there, who happens to help people quit smoking (among other things). I could never get a person to reveal their innermost secrets or do anything else against their will, which is why it's so important a person who comes in to quit smoking actually wants to quit smoking, as mentioned in the first chapter.

I can't do anything with hypnosis that the hypnotized person doesn't want to do. That includes quitting smoking!

In short, there is nothing mystical or exceptionally powerful about hypnosis or hypnotherapy. With that being said, let's explore what hypnosis really is.

What hypnosis is (at least, to me) is a way of communicating for someone to do what is in their nature to do, or what they really want to do. Think of two people having a discussion. A big part of the conversation is the gesturing: placing a hand on the other person's arm, moving your hands to indicate size, raising your eyebrows to show interest. It doesn't really change the content of message but it helps the message go through. Hypnosis works the same way. The hypnotherapist has a message structured in a way that, by human nature, the person hearing it will more likely listen to and accept. In the same way that using a gesture helps communicate a given message, giving a particular message while the recipient is relaxed in a particular manner helps communicate that message, especially if that message is designed for the sub-conscious.

Remember, though, that like a person gesturing, the hypnotist's message will be accepted based primarily on the content of the message. A car salesman who is able to gesture will sell more cars than a salesman who cannot, but neither will be able to sell a tricycle for a million dollars. If a person could, you'd probably know about it already. We would all have tricycles and there would be a few extremely wealthy car/tricycle salesmen.

Like gesturing, everyone can be affected by hypnosis, whether they believe it or not. In fact, to say that a person can't be hypnotized is as ridiculous as saying a person can't be affected by a person's gestures. As humans, we're simply geared to respond to a given stimulus in a given fashion. For example, try not to yawn. Scientists have been exploring why people yawn and they think that yawning may be due to the bodies need for oxygen.

Now, what happened there? If you were like virtually everyone else, you yawned. I did. In essence, that's analogous to hypnosis. The message to yawn was not a direct, conscious message, yet it was accepted. It's similar to the statement "don't think about a purple elephant." Nothing eerie or mystical, just human nature. If it makes you feel better, those who don't yawn when they think of yawning or picture an object when someone tells them not to are generally either psychotic, inebriated, or have an IQ below 70. Apart from that group, virtually everyone responds to the visual or yawning cue and virtually everyone can experience hypnosis in some form or another.

The same way a person will yawn when thinking about yawning, a person will be hypnotized when said the rights things in the right manner, with a certain level of relaxation. It's a natural, human process.

Unlike the little demonstration (which scientists are still trying to figure out--just why we are so prone to yawn), by and large a message given to the sub-conscious will only be accepted by the sub-conscious if both the conscious and sub-conscious agree to it. In other words, a message will only be accepted by the sub-conscious (the part in charge) if and only if the sub-conscious wants to accept that message.

Let's look briefly at what I do during a stage hypnosis show to better understand just what I'm talking about here. For more detailed information on my stage hypnosis show (and to see youtube clips of it) go here.

In short, during my stage hypnosis show, I introduce myself, explain how stage hypnosis works, ask for volunteers, hypnotize them, dismiss the people who aren't hypnotized, and then do fun things with those who are hypnotized, such as make them forget the number 6 or pretend to be school children cheating on a test.

Of my whole show, people are most fascinated by me leading people to forget the number 6. When I do this skit (typically early in the show), people really start to think "holy crap, he's really got them hypnotized." After all, anyone can pretend to feel hot/cold and most people can imagine petting an imaginary pet on their lap and will go along with it. But the look on a person's face when he or she can't say the number 6 or counts 11 fingers on his or her hands is hard to fake.

So, how does this all work? How do I get a normal person to invent a language or forget about the number between five and seven - all in front of a large, bewildered audience? Well, just consider that large audience. Whenever a stage hypnotist show begins, I always start by asking for volunteers. Always, always, always. Why? Because the more willing a person's subconscious is to accept a particular message, the better the chances of that message becoming reality for that person. I explain how volunteering is a safe, fun way of performing and really, showing off. By the time I ask for volunteers, everyone has a good idea as to what the show will be about. Everyone who volunteers knows what will happen so the only ones who do volunteer are generally the ones who want to perform, who want to follow the hypnotist's suggestions. Even better, the ones who most want to perform will raise their hands the highest, will make the biggest commotion all in an effort to volunteer. All I have to do is sit back and pick the most enthusiastic of the crowd.

But I don't stop there. Let's say, out of a hundred people, I pick 15 volunteers. Even before I hypnotize them, I'll have them perform a simple task. Maybe "pretend your arm is light as a feather, let it just float up" or "pretend your hand is as heavy as a rock: you couldn't lift it if you tried!" The people who are the most receptive, most willing to perform, will respond best to the suggestion. The others are called back into the audience. After this second step, I now have the six to ten people I'll need, the group most willing to put on an entertaining show. I do this because only if a person really wants to perform will that person really perform in hypnosis. So here we see that the suggestions given by a hypnotist, however unusual they are, will be received and accepted. But I guarantee you that that hypnotist doesn't have the power to make a person reveal secrets the person doesn't want to reveal or do things the person doesn't want to do. Otherwise, as previously mentioned, I'd be living on a private island with an army of servants!

A stage hypnotists makes people do amazing things because, at the end of the day, the people on stage want to do amazing things.

In terms of hypnotherapy, hypnosis serves as a bridge between our conscious self and the sub-conscious self. As we've seen in the last chapter, the sub-conscious contains the basic, day-to-day programs such as the program to regulate blood pressure, use the restroom, and remember that the adjective precedes the noun. There are also a few programs for creativity and memory. Smokers have a few extra programs that keep them smoking.

Hypnotherapy is, in my humble opinion, one of the best ways to go about changing these programs. By keeping our body in the relaxed state of the sub-conscious while keeping our mind in the more conscious, reasoning state, we can access the sub-conscious and not fall asleep in the process.

Once there, we can either imagine the change that we'd like for the unwanted smoking programs, or point out the dangers of such programs. Remember, the security department in our sub-conscious is interested only in survival, so making it known that eliminating the smoking cravings will help keep us healthy and alive is exactly the type of message that should be sent.

The job of the hypnotherapist is, then, to guide communication with this security department. To help determine what motivates the department to keep the addiction going and to show it what it needs to know in order to accept a non-smoking lifestyle. While the conscious mind may understand the importance of quitting smoking, the security department may believe that smoking is the key towards survival, not just through breathing deeply but other issues, of which we'll explore in the subsequent chapter. Once a more realistic message is given, the security department can let go of the "benefits" of smoking and the cravings naturally dissipate.

The sub-conscious is only geared towards survival and social acceptance: once it knows smoking reduces the chances of survival and/or social acceptance, it will readily accept any smoking cessation request.

The message, known as a hypnosis program, has three key variations when it comes to smoking cessation: breathing programs, social pressure programs, and detachment programs.

Chapter 4: Our Three Hypnosis Programs: Breathing, Social Pressure, and Detachment

We discussed in the last section how hypnosis works by suggesting and describing certain body sensations and ways of thinking that can be adopted by the sub-conscious mind. So now that we know a little more about hypnosis and hypnosis programs, what programs do we use for smoking cessation? The three main programs we use are: Breathing Replacement, Social Pressure, and Detachment. Let's go over them, in order.

Breathing Replacement

As we've seen from chapter 2, breathing is a major component of relaxation. What becomes psychologically addictive about smoking is very much the deep breathing that becomes attached to the act of smoking. So our first step is to break apart the association between breathing and smoking. How do we do this? First, suggestions are given that deep breathing will occur throughout the day just like with non-smokers. Then, the suggestion is given that whenever there's a thought of smoking, or you see a cigarette or smell one, you naturally breathe deeply. That way, deep breathing is no longer tied to smoking, and you're no longer dependant upon smoking for the ensuing relaxation.

Smokers seem to breath deeply only during smoking. This ties all relaxation with smoking. The first step is to break this habit.

So far so good, right? But that just leaves us at a wash. After all, you've gotten your deep breathing by smoking for so long, why break the status quo? Your sub-conscious--all of your little employees--really hate change. Why change what works? We have to give them a reason. Fortunately, we can give them a very good reason. In fact, it's the most powerful reason that could be made to the subconscious: social pressure.

Social Pressure

To understand why we're all essentially slaves to social pressure, we need to look at evolutionary psychology, a study of how the forces of evolution shape our thoughts, behaviors, actions etc. Anthropologists have discovered that for most of our history as human beings, we've lived in little tribes of no more than 20 people. There was no such thing as a Los Angeles or New York City. In fact, through most of our history, there were less than 10 million people in the entire world. So if you lived a few thousand years ago, you probably lived in a small tribe and the closest tribe was probably 20 miles away.

In this environment social rejection wouldn't just be humiliating, it would be deadly. If it's your job to fish for your tribe and you become weak and unproductive, you could be ostracized. A small tribe has limited resources. They simply can't take care of the weak. You'd be cast out. And the nearest tribe is 20 miles away. If you didn't die of exposure in your journey to a new tribe, that new tribe might not take kindly to strangers, and you'd be killed on the spot.

This helps explain why it's so important that we feel that we're either fulfilling a role or at least be a part of something. Everyone wants to be seen as apt and good at what they do, regardless of whatever it is they do.

What's even greater than the desire to fit in is the desire to be seen as attractive. After all, if you don't care about being attractive, you wouldn't find a partner and no partner means no kids. No kids equals no contribution to the gene pool. We're all children of a long line of people who cared enough about their attractiveness or social status to find a mate and rear young. This explains why it's so important for both men and women to be seen as attractive. To be seen as fulfilling their respective gender roles.

Our deepest fear and greatest motivator isn't death but social rejection and social acceptance.

Consider the fears that nearly everyone has: the fear of being rejected. The fear of being alone. Consider how important it is for every age group from pre-teens to the elderly to at first fit in and, later, to be seen as useful and contributing. These feelings are even more powerful than the fear of dying. How this is so is beyond the scope of this writing (which is already much longer than I originally intended). Suffice it to say we have young men and women joining the military, the police force, and fighting fires, all risking life and limb to be a part of something.

How does this all relate to smoking? Well, in this day-and-age, no one ever starts smoking because of an information campaign. You don't have health education teachers extolling the virtues of smoking in middle school. Kids start smoking because of social pressure. It looks cool. It makes you look older. It makes you a rebel (e.g. you fit in with the cool kids). When a child (or really, anyone) sees an activity that could potentially give them a higher social status, a chance to fit in, or make them appear more attractive, their subconscious starts to scream we need to be doing that!!!

So how can we use this to bring about an end to smoking? Well, once you leave the teenage years, smoking is no longer “cool,” at least in California. Smoking now has the opposite effect: it makes you appear older, smell funny, and keeps you from exercising, which keeps you out-of-shape.

Now, unfortunately, your sub-conscious doesn't know this. It still believes smoking makes you fit in and appear attractive. Once we make the opposite case, it provides more than enough motivation to abstain from smoking.

Your sub-conscious doesn't understand that smoking causes cancer. It can understand that smoking causes rejection.

That's why, when I make the customized smoking cessation script, I focus on smoking as leading towards social rejection. Forget cancer: what's really scary to the sub-conscious is being seen as weak and unproductive. Instead of talking about how smoking makes you look older and smell bad, how does looking older and smelling bad lead to social rejection? How does smoking make you less of a man/woman? Once I have that information from you, I can feed it back to your sub-conscious and really make the case that smoking isn't in your best interest.

Detachment

Compared to social dynamics and social pressure, the idea of detachment is relatively simple. Even though smoking is mostly a psychological issue, there are some physical and physiological effects of smoking. One of the weird applications of hypnosis is to create a sense of anesthesia, which can actually be used in surgery or for drug-free childbirth. We'll create that sense of anesthesia towards those physical cravings and establish a sense of mental detachment to those cravings. This is generally tied to the breathing program.

Now that we've seen what I'm going to do, let's focus on what you'll need to do when you become a non-smoker in order to remain a non-smoker.

Chapter 5: Your Homework, or the Three Behavioral Elements

There are three behavioral elements to follow that will greatly increase your chances of success with hypnotherapy to quit smoking. They are, in no particular order, nicotine replacement therapy (NRT), habit replacement, and identity formation. Of the three, NRT is rather optional; the other two are mandatory.

Nicotine Replacement Therapy

This is where you replace nicotine from cigarettes with nicotine from "The Patch," nicotine gum, or some other product. Most research shows that what produces the best chances of success is a combination of both NRT and behavioral therapy. I have no problem with someone using any type of nicotine replacement therapy (or any other type of therapy, for that matter). The only two rules I have are 1) schedule our session for the day you actually quit smoking and 2) follow the instructions given to you by your doctor or pharmacist.

Nicotine replacement products can be a helpful -- though not essential -- part of any quit smoking program.

Habit Replacement

As we've seen in chapter 4, Charlie and Erica don't just smoke for the nicotine but also to breath deeply and get away from it all. Charlie, for example, used his cigarette breaks as "punctuation marks": an opportunity to end what he was doing before, reflect on it, and plan his next activity. Now, the common wisdom is that when you quit smoking, you stop taking those breaks, for fear of returning to the scene of the addiction. This is a fallacy. Although it is true with cocaine or alcohol that it's important to avoid the old intoxication mechanisms, smoking is a psychological fix. It's not just about the drug but the punctuation marks and the breathing. If we took all traces of nicotine out of Charlie's system and told him to avoid taking smoking breaks, he would, at best, feel like something is missing and, probably, still have cravings. Why? Because the sub-conscious has paired smoking and "punctuation marks" so well that a desire for the latter is interpreted as a craving for the latter.

When I first started helping people quit smoking, I worked with a mother of three who would go out to the porch to smoke. Her husband would watch over the kids. I helped her quit and a month later she was back in my office. She spoke of how she was fine for the first ten days but on day eleven all three of her kids threw a massive temper tantrum. She wanted to escape. She wanted to go out to the porch, just for a few minutes. Ah, but she couldn't because she might start smoking. And what kind of mother would she be if she just got up and left? After all, when she was smoking she at least had an excuse! So her sub-conscious "helped her out" by creating the cigarette cravings. Did she really crave nicotine? In all likelihood, she just wanted an escape. That craving for escape became the craving for nicotine.

Not taking the breaks you used to take as a smoker will ultimately keep you from remaining a non-smoker.

So what I do for her second session? The exact same thing I did before, except this time I ordered her to take twice as many breaks as before. To do exactly what she did before during her breaks, except don't smoke. Today she's a happy non-smoker.

So, from the moment you quit smoking, whenever you used to take cigarette breaks, I want you to take the same breaks and do exactly what you did before, except don't smoke. Don't worry about social pressure or the environment acting as a cue --we can take care of that in session. In fact take more breaks-- longer and more of them, especially the first two weeks.

While you're taking a break, be sure to breathe deeply. Remember, from chapter two, smoking a pack of cigarettes a day is the equivalent of 300 deep breaths or about 50-minute long relaxation exercise. That means if you used to take ten cigarette breaks a day you should be taking ten breathing breaks, where you breathe deeply for about five minutes. And these aren't short, kiddy breaths but deep, abdominal breaths.

Got it? On to the crown jewel: identity formation

Identity Formation

Most people who quit smoking cold turkey only to return to the habit can fall into two categories: those who start smoking within a few days of quitting and those who start smoking three-to-six months after their quit date. In the first case, perhaps some huge craving occurred. But what happened in the second group? Why be a non-smoker for weeks or months only to suddenly start up again?

For a while, I was baffled. I would get a phone call from a person I worked with months ago who was a happy-go-lucky non-smoker until someone offered him a cigarette at a BBQ and he just, obliged. "Where there any cravings," I asked. "No, not really, it just happened."

And looking over the statistics, at the 6 month mark, the people who did start smoking again often were smoke free the first month but then sank at about the 3 month point and 5 month point.

What happened?

Well, consider social identity. To illustrate social identity see if you can visualize what an Italian might look like. Pretty easy, right? Now, imagine what a non-Chinese person looks like. I bet it was much more difficult? In fact, you probably first pictured a Chinese person. Likewise, it's relatively easy to imagine yourself as a smoker. Imagine yourself as a non-smoker. What the hell are you doing as a non-smoker? There's nothing to grab on to. There's no role to attach.

Here's an example of role differences. Let's say two sisters, named Betty and Wilma both landed a job working for different cruise companies on different ships. They cruises were both about 6 weeks long. Betty works on the U.S.S. Miser where, in an effort to cut down on costs, meat was never served with any meals. It didn't affect Betty too much; she simply ate what was provided. Wilma worked on the U.S.S. VegeBoat, where not only was meat not served, but a vegetarian lifestyle was encouraged. This was a cruise for vegetarians. Wilma, in her spare time, with nothing better to do, started to take vegan cooking classes and developed a taste for soy. Three months after they dock, it's much more likely Wilma would remain a vegetarian than Betty. Why? Wilma adjusted her life on behalf of her new eating style. She's more likely to stick with it, to identify with it. After all, maybe Wilma took some vegan magazines with her, or perhaps she got a three months supply of soy when she left the cruise ship. It doesn't make sense for her to mix soy and meat. Either way, eating meat is more of a conflict for Wilma; it would take a lot more for her to start eating meat again.

How does this apply to smoking? Well, let's say you've quit smoking and it's a few months into the future. At about three and six months, your struggle with becoming a non-smoker is over. Out of sight, out of mind. All those reasons that brought you to treatment (e.g. the smell, the cost) are distant memories. When you're offered the cigarette it's not like it's going to cost you any money or smell up all of your clothes? Why not take the cigarette? At this point, you'll need something to keep you in the identity of a non-smoker. To do this, what I tell everyone who quits smoking is this gem:

For one year from the day you quit smoking, walk for 30 minutes each day, every day, without exception. If you start smoking, you have to do that year all over again.

You must walk for thirty minutes every day. This is not optional.

Now, and this is very important: you're not to take this walk to exercise. You're only doing this walk because you are a non-smoker. In fact, if you walk 30 minutes anyway, you'll have to do 30 minutes of some other activity, such as Yoga or Pilates. And this is an activity you have to do every day. If it's raining and your only option is to walk around your kitchen, walk around your kitchen. And when you do go for the walk, I want you to take a few minutes and think about what makes it so important to be and remain a non-smoker.

This is an annoying activity. But it could be crucial to your success.

How so?

Let's say you quit smoking for your new year's resolution. You quit January 4th and exactly 6 months later you're at a BBQ. Someone offers you a cigarette. Now, you'll likely have no trace of nicotine in your system and no social pressure. Perhaps no real cravings but then again, the reasons for being a non-smoker wouldn't be that great. I mean, it's just one cigarette.

Now imagine walking every day for 30 minutes because you're a non-smoker. Even if it's in the rain. Even when it was muggy outside. Or you had a lot of work you had to do. But you still walked. Now at the BBQ when someone offers you a cigarette, you're probably not going to think about cancer, or how it makes you smell, you'll think of all that time you spent walking. I've heard time and time again that for those who walked, that their walking was a huge factor in their abstaining from that one cigarette, which almost always leads to a complete regression back to the old habit of smoking.

When you walk every day, even for just 30 minutes, walking will become the most important reason to not smoke that first cigarette.

Think about a college fraternity. Pledges have to work very much and do all sorts of crazy things to become full-fledged brothers. But when they do gain acceptance, they value their brotherhood that much more than if their path towards acceptance was a walk in the park.

Walking for thirty minutes isn't really that bad--not too much of a sacrifice. But it's enough of an effort to provide a quick and easy justification for abstaining from that first cigarette. The walking will become a symbol of your being a non-smoker. Of having a new role.

So that's the final piece of the puzzle. The complete program. We've gone over quite a bit of information: let's put it all together.

Chapter 6: Putting it All Together

The quit smoking program takes about 90 to 120 minutes, which occurs right in my office. Once you come in and fill out a brief form, I'll start by providing a little lecture detailing the information in this essay. So if you haven't read the whole essay, it's not a problem (through reading it does help). In the first section, we'll discuss the misconceptions about smoking, hypnosis, and what you can do afterwards to help yourself remain a non-smoker. We'll go over any questions you might have. The second section is where I ask a series of questions to help make a customized script. The emphasis will be on emotional and social reasons to quit. The third section is the actual hypnosis.

The hypnosis program starts with a basic lecture, continues with the creation of a customized script, and completes with the actual hypnosis.

Hypnosis in a nutshell is where your body is very relaxed but your mind is very active. You'll drift in and out but should remember most of what I say. No, I won't be able to control your every thought, no, I won't make you tell me every secret, and yes, I can make you not like ho-ho's but that's for a different program! Virtually everyone can be hypnotized.

After the hypnosis, you'll feel very relaxed and very determined to be a non-smoker. We're teaching your sub-conscious to equate smoking with social rejection and the sub-conscious hates social rejection.

After your hypnosis, I'll give you your "homework," be the first to congratulate you for being a non-smoker, accept cash or check, and then give you my business card or cards, if you happen to know anyone else who also wants to quit.

Although relatively rare, there is that chance you'll end up smoking again. If you do, we can arrange a 'back-up' program, which is complimentary. The homework you'll have will be designed to keep you a non-smoker not just for the first month but for the first year and beyond.

Chapter 7: Deciding When To Quit

The best time to quit is sooner, rather than later. If you're about to move, change jobs, or get married, you'll want to wait until you're relatively stable before you quit smoking. But don't decide to postpone your quit date simply because you feel stressed, as you'll tend to keep postponing until it's been 4 years, already. Keep in mind that if you want to quit smoking and work on other issues, it's best to first quit smoking, as, contrary to popular belief, smoking often adds to anxiety and doing the non-smoking "homework" will help with stress relief as well as weight loss.

I'm usually booked a few days in advance. I can fit you in if it's an emergency, but I'll probably charge you more. If I have a time that's free, I'll generally be able to get you in sooner, rather than later.

The criteria I care most about is you wanting to quit. Don't come in unless you have some personal reasons for quitting, otherwise it just won't work for you. If you have any questions about this, contact me.

Chapter 8: Setting Up an Appointment & What to Bring to Your Appointment

Click on this page to see a map of my office, get parking information, and to see my appointment hours. click here to ask any questions or to setup an appointment.

The cost of the smoking cessation program is $400. I accept cash or personal check but no credit cards, as of yet.

Come in to my office with three things:

1. Your last cigarettes (I plan to have a big vase-like jar of old cigarettes and cigarette cartons, for the psychological effect). You should also give me your last ashtrays as well.

2. Your own personal reasons to quit. It could be big, like cancer, or small, like how it makes your clothes smell. You might even have a few reasons to keep smoking. So long as you have some personal reasons to quit that you can focus on. 3. Cash, or a personal check, for $400.

If you want to try nicotine replacement therapy (NRT) (i.e. "The Patch"), feel free. Keep in when using NRT that the day you come in to see me is the day you quit. Contact me if you're not sure how to approach your doctor about NRT.